ADVERTISING A SCAFFOLDING COMPANY IN 2020
Every Scaffolding company dreams of accruing enough steady work to support their livelihood. Experienced business owners know that current clients can only sustain a company for so long even when you are using Scaffolderboard.com
In order for a scaffolding business to achieve success, it’s essential to make a habit of constantly attracting new customers. But, in the modern marketplace, what’s the best way for scaffolding companies to go about earning new business?
Scaffolding companies can engage in an assortment of activities in their efforts to entice new customers. However, not all approaches are likely to have the same results for every scaffolder who attempts them. Rather, individual entrepreneurs must take it upon themselves to discover which marketing efforts will result in the biggest difference. But, if this is your first time running a scaffolding business, be aware of big portals who charge you thousands of pounds and you will be lucky to get 1 lead from it, I have few to name here, but I am not going to name-drop them, instead I am going to focus on telling you the best way to advertise a scaffolding company.
If you’re new to the world of small business marketing, here’s an overview of what you’ll learn in this crash course for advertising your scaffolding business.
How Can Marketing Help a Scaffolding Business?
In textbook terms, marketing refers to the promotion and sales of a business’s products and services. Say you purchase advertising space on a billboard or a bus stop bench. Those placements would certainly be considered components of your marketing efforts. However, in the modern world, marketing expands far beyond display ads. Your business card, for instance, should be considered an aspect of your marketing. As should email signature, your office’s signage, and even your outgoing voicemail message. In essence, every touchpoint between your business and the public can be considered a marketing opportunity.
Successful marketing can play a pivotal role in the growth of a business.
But, on the other hand, if a company might blow its budget on the wrong efforts. That could spell disaster for the entire scaffolding operation. That’s why, before a small business spends any money on expanding its clientele, it’s critical to put a marketing plan in place and know where you get return for your investment, don’t just part with your money.
How To Create A Marketing Plan for Your Scaffolding Business
If your scaffolding business has an unlimited budget, investing in every marketing opportunity that comes your way will undoubtedly work in your favour. In reality, however, your company likely has a limited amount of money to spend on marketing.
Leaving you with a modest sum of funds with which to capture the public’s attention. In these situations, the best way to make sure you disburse your funds, is by first developing a marketing plan to guide your decision making.
How to Develop a Marketing Schedule for your Scaffolding Business
Once you’ve arrived at a realistic marketing plan, it’s time to get specific with your planning. The best place to begin is by charting all of your marketing efforts on a dedicated calendar.
By using a calendar to track your company’s marketing, you’ll be able to get a bird’s-eye view of your activities with a quick glance. This visibility can make it easy to spot times when you may do too little to attract new customers. As well as times when you might be overspending.
To help ensure you don’t forget to list any of your activities. Here’s a look at several marketing efforts a scaffolding business might include in its marketing and advertising calendar.
1. Dates a print advertisement runs in a local newspaper.
2. When your next email newsletter will be deployed.
3. Social media posts on various platforms.
4. Publishing new articles on your website blog.
5. Get on board a good SEO For Your Website, ( Make Sure you type on GOOGLE, SEO For Scaffolders or SEO For Scaffolding Companies ) and always choose the company at the top of Google Search Results, if they are at the top for the above keywords than they are the companies you wanna trust!
Establishing a Marketing Budget
For scaffolding companies, especially those just starting out in the industry, finding money to spend on marketing can be a struggle. From equipments and lorries to office space and insurance, yard and labors. You’re likely already up to your eyeballs in expenses. And unless you have money set aside. Your business’s marketing spend is likely to come straight out of your take-home pay.
What’s the right amount of money for your Scaffolding business to spend on marketing each month?
While the answer depends on your specific situation, consistency is key to spending. Marketing is an ongoing process, and it can take time to pay off, but there are other ways for fast results, and we have them here on ScaffoldersBoard.com. So however much you ultimately decide to spend on marketing, make sure you sustain that level of commitment on an ongoing basis. Do not sign up to the big portal that the contract you sign entraps you in 12 months that hardly ever returns any leads.
In Scaffolders Board for example you have multiply choices of advertising,
You can advertise to appear to customers who are looking for residential service only,
You can also decide the areas you want to appear, even more if you want a particular budget to work for you can choose that to, ( See LITE Scaffolding LTD campaingns for Example )
To help you arrive at the appropriate amount to spend on marketing each month, here are some key considerations to keep in mind.
Every scaffolding company would love for their business to have as many jobs as it can handle. But by setting specific goals, your company is far more likely to succeed in the long run. Define exactly how much money you want to earn, identify your scaffolding services that deliver the highest margins. And research which marketing channels are likely to help you reach the greatest number of consumers in need of your scaffolding service.
Most people living in the developed world rely on scaffolding companies near them. This fact tempts many scaffolding companies to cast as wide a net as possible in terms of their marketing efforts.
But, oftentimes, targeting a wider market can provide a shortcut to profits and prosperity. Identify the common characteristics among your ideal customers and do your due diligence to determine the best routes to reach the consumers who need your service on their location and make sure you appear to them at the time they need your service, rather than placing an add on a newspaper or Yellow Pages for example, people are now searching in Google for almost everything and its important to be part of portal that appears on the 1st page of Google when people are looking for scaffolding services near me, or Local scaffolders.
The specific aspects of your local market should play a significant role when deciding how much money you’ll spend on marketing your scaffolding business each month. It’s always a good tactic to invest in areas where your potential clients are looking for your service.
Determining this, however, depends on several factors such as how many other scaffolding companies operate in the same service area, and how are they marketing themselves? Look for affordable marketing channels your competition is ignoring. ScaffoldersBoard.com is a great platform for that, it allows you to create multiply listings and advertise your scaffolding business in different areas, read more below on how scaffolding and advertising promotion.
Scaffolding Advertising and Promotion
Perhaps the most effective forms of marketing — if not the most popular — advertising and promotion are two practices that have been around as long as commerce itself. Thanks to modern technology, though, there are now far more marketing channels you can use to reach potential consumers. Generally, however, all marketing efforts can be broadly categorized as either online or offline.
Thanks to smartphones and the entire app ecosystem, the world of online advertising is evolving at an increasingly rapid rate. Here are several digital marketing channels your business be leveraging.
1.Company Website — Though it’s true your social media pages will likely attract more traffic, a dedicated website is still considered mandatory for all small businesses.
2.Social Media — Despite Facebook’s decreasing usage, all scaffolding service businesses should have a presence on the platform. As well as on Instagram, Twitter, and niche networks commonly used by your target demographic.
3.Video — How-to videos posted on YouTube can go a long way toward positioning you as an expert in your field. Increasing your authority and trustworthiness in the eyes of your customers.
4.Review Sites — Publicly responding to negative feedback on sites such as Yelp, and Google Maps offer businesses a way to protect their brands — but only if negative comments are addressed with diplomacy.
5.Email Marketing — Not everyone uses Facebook or Twitter, but odds are good that every one of your current and future customers has an email address. Which is why this market channel remains one of the most effective.
Your marketing goals are likely to be a moving target. Which means your company’s strategy should always be shifting as well. For new business owners, though, simply finding the time to craft a successful strategy can pose a challenge. Fortunately, ScaffolderBoard.com makes it easier than ever for scaffolding professionals to market their businesses.
ScaffolderBoard offers scaffolding solution for businesses of any size. Our marketing tools help you connect with customers at the time they need your scaffolding service. Plus, we review generator can help strengthen your reputation online, while our comprehensive SEO audit help you to boost your visibility in search engines.
Talk to us today to see what we can do to help you advertise your scaffolding business and get more scaffolding leads with projects that are ready to start on site